Acura RDX: New Generation Acura Shatters Sales Records

A year into its launch, the third-generation Acura RDX has made a significant impact in luxury's largest and most competitive segment, growing sales in every month since its June 2018 debut with records in 11 of the past 12.
 
Notable milestones include:
  • The third-generation model helped the RDX nameplate set an all-time annual sales record of 63,580 units in 2018, a 24 percent increase over the previous record set in 2017
  • Over the past year, RDX has posted 12 straight months of sales growth, with 11 record months
  • Year-to-date, RDX is the retail best-seller in luxury's largest segment, the retail #2 luxury SUV and the retail #3 model in all of luxury
  • New RDX buyers are younger, more diverse, more highly educated and more affluent than those who purchased the previous generation model
  • RDX has realized double-digit increases in conquest sales against substantially all luxury competitors
  • The RDX A-Spec is hitting its mark and attracting younger buyers – RDX A-Spec has double the number of under-45-year-olds than the rest of the RDX line
Categories: RDX
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